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TOPIC: Iain Duncan Smiths "pitbull" resigns as head of Comms at DWP

Iain Duncan Smiths "pitbull" resigns as head of Comms at DWP 07 Mar 2018 17:22 #6444

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Iain Duncan Smiths "pitbull" resigns as head of Comms at DWP

Richard Caseby, director of comms at the Department for Work and Pensions, is to leave his role and return to the private sector after four years in the post.

On the ground: Whitehall man Richard Caseby gathers audience insight near Al-Karak, Jordan
Caseby, who has served five secretaries of state at the department during his tenure, has been headhunted to be a partner in a management consultancy specialising in the Gulf region.

He declined to name the company but revealed that the work could involve some comms and strategy work.

Caseby resigned following the retirement of his close colleague, Whitehall mandarin Robert Devereux, who was permanent secretary of the Department for Work and Pensions.

He was appointed to the role in January 2014, taking over from John Shield, who is now director of comms at the BBC.

Towards the end of his tenure, Caseby said he had been working on assignments in the Middle East, setting up comms teams in countries where the UK has strategic partnerships, such as Jordan.

While in Jordan he led a project for the country’s prime minister, co-ordinating comms across all ministries and developing strategy.

He also advised Oman’s Council of Ministers on creating the country’s first comms team, which launched in October.

During his tenure at DWP, Caseby trained and mobilised a team of 150 job centre managers to speak to regional media every month about employment levels and changes to the welfare system, which generated sustained coverage in print, broadcast and online.

He also set up a digital team from scratch that now produces in-house video, design, graphics and gifs for all social media channels and that has increased DWP’s Twitter following tenfold, to 280,000.

Read more at www.prweek.com/article/1458662/iain-duncan-smiths-pitbull-resigns-director-comms-dwp#FQQXCXQA84d4XOPZ.99
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Iain Duncan Smiths "pitbull" resigns as head of Comms at DWP 07 Mar 2018 17:30 #6447

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Quote: During his tenure at DWP, Caseby trained and mobilised a team of 150 job centre managers to speak to regional media every month about employment levels and changes to the welfare system, which generated sustained coverage in print, broadcast and online.

I wonder if his CV will include "Managed the slow starvation of thousands with welfare reform"....while generating sustained coverage in print, media and online lies which the public still swallow.
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Iain Duncan Smiths "pitbull" resigns as head of Comms at DWP 09 Mar 2018 10:26 #6467

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I can't help thinking it is the rats deserting the sinking ship :sick: ? As this news broke "Tory benefits minister Esther McVey forced into embarrassing U-turn over Universal Credit". And this universal credit was IDS brain child... :angry:

www.liverpoolecho.co.uk/news/liverpool-news/tory-benefits-minister-esther-mcvey-14383836
Do not let the behaviour of others destroy your inner peace.
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